A Company Made Guns Look Like Legos. The Toymaker Told It to Stop.

At first look, the gun resembled a toy, one whose constructing blocks had been the ever-present purple, yellow, blue and inexperienced Legos.

But beneath the floor of its colourful shell was one thing deadly: a Glock 19 pistol that had been custom-made by a Utah-based firm that makes a speciality of modifications to firearms.

The Lego Group, the Danish model identified for being fiercely protecting of its mental property and likeness, not too long ago demanded that the corporate, Culper Precision of Provo, Utah, cease promoting the casing. The product, which was referred to as the Block 19, price $549 to $765.

The objections got here amid intense criticism of the Lego-inspired package by gun-control teams, which had warned that kids may simply mistake the Block 19 for a toy. Since the coronavirus pandemic started final 12 months, they stated, unintentional taking pictures deaths by kids had already risen sharply.

“We have contacted the company and they have agreed to remove the product from their website and not make or sell anything like this in the future,” Lego stated in an electronic mail assertion on Wednesday.

Lego declined to remark additional.

In a Facebook submit on Wednesday, Culper Precision stated that it might adjust to Lego’s requires it to cease promoting the product.

“We have decided to take the product down after some communication with Lego,” stated the submit, through which the corporate blew a kiss emoji to all of the “haters” of the Block 19.

A one who answered the cellphone at Culper Precision on Wednesday stated that the corporate would haven’t any additional touch upon the matter. The firm declined to make out there its founder and president, who informed The Washington Post on Monday that he had obtained a cease-and-desist letter from Lego and that his firm had bought fewer than 20 of the kits.

In a now-deleted product web page for the Block 19, which it started selling in late June, the corporate boasted, “We have been building guns out of blocks for the last 30 years and wanted to flip the script to aggravate Mom.”

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Shannon Watts, the founding father of Moms Demand Action, which is a part of the group Everytown for Gun Safety, stated in an interview on Wednesday that she was appalled by the product’s toylike look.

“It’s just so dangerous and irresponsible,” she stated.

Ms. Watts stated that with many kids caught at dwelling throughout the pandemic, the variety of episodes of kids within the United States fatally taking pictures themselves or another person jumped by 31 p.c from March of final 12 months via the tip of 2020, in contrast with the identical interval in 2019. Even kids who’re educated in regards to the risks of weapons in the home have a tough time controlling their curiosity, she stated.

“When you make a gun look like a Lego toy, you’re making it even more enticing and dangerous for children,” Ms. Watts stated.

This was not the primary time that an iconic model has sought to block its likeness from being utilized in firearms.

Sanrio, the Japanese firm that licenses Hello Kitty, beforehand despatched an analogous cease-and-desist discover to a Texas store that featured the character on weapons, The Houston Chronicle reported.

Lego, an abbreviation of the 2 Danish phrases “leg godt,” which means “play well,” isn’t any stranger to controlling its likeness.

The firm, which was based in 1932, has accused rivals in Europe, Canada and China of co-opting its mental property rights in a sequence of lawsuits it has filed over time.

In 2009, Lego denied the band Spinal Tap permission to use its figures in a live performance DVD of the band’s tour. The band wished to embrace footage from a stop-action movie — produced by a 14-year-old — that used Lego items and figures to depict a live performance efficiency of the tune “Tonight I’m Gonna Rock You Tonight.” Lego stated that the video contained inappropriate language and that its tone wasn’t acceptable for the corporate’s target market of kids.