Barbara J. Litrell, 77, Dies; Publisher of Magazines for Women Who Work

Barbara J. Litrell, a writer of ladies’s magazines that centered not on hair and make-up however on the contributions ladies made to the work pressure, died on July four at her dwelling in Cottonwood, Ariz. She was 77.

Her husband, Michael Litrell, mentioned the trigger was issues of breast most cancers.

Ms. Litrell turned writer of McCall’s, then owned by The New York Times Company, in 1991. Kate White, who was editor in chief throughout Ms. Litrell’s tenure there, recalled her as relentlessly constructive.

“When we wouldn’t get certain advertising business,” Ms. White recalled, “she would say to the person, ‘Tell me what we have to do next time to make it happen.’”Ms. Litrell, she mentioned, was “on fire with the idea of helping women and empowering them.”

Ms. Litrell moved on to turn out to be writer of Working Mother and Working Woman. She turned president of the magazines’ dad or mum firm, MacDonald Communications Corporation, in 1999.

A information launch saying her appointment mentioned that underneath her management, promoting pages in 1999 elevated greater than 15 % for Working Woman and about 25 % for Working Mother.

Ms. Litrell thrived within the shiny heyday of a print media that was not at all times pleasant to ladies. Female editors and executives had been usually siloed in style or human-interest subject areas.

Working Woman and Working Mother took a unique strategy, specializing in ladies’s roles as lively contributors within the office. That was in line with a shift of the cultural best of ladies from the home sphere to the general public sphere, mentioned Noliwe Rooks, a professor at Brown University who research the historical past of ladies’s magazines.

That shift raised the query, Dr. Rooks mentioned, of “How do we hold on to gender cues and femininity and what gets challenged?” There had been, she added, “a whole spate of women’s magazines that kind of take that up.”

Under Ms. Litrell’s stewardship, Working Woman and Working Mother centered on ladies’s roles as lively contributors within the office.

Under Ms. Litrell’s stewardship, Working Mother ran items on matters just like the lives of feminine breadwinners (“Don’t Call Him Mr. Mom,” from 1999), funding recommendation (“Maximize Your 401(k),” from 1998) and little one care (“A New Twist on Tears,” from 1999).

Barbara Jean Gallichio was born on Feb. four, 1944, in Manhattan to Rocco and Genevieve (Plish) Gallichio. Her mom was a homemaker, and her father labored as a shoe repairman.

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She grew up within the Bronx and attended Preston High School, a Roman Catholic college for women there, and Good Counsel College, in White Plains, N.Y. After incomes a level in French in 1965, she went on to work for seven years as a French instructor.

She married Mr. Litrell, an accounting worker at Cablevision, in 1972. Along with him, she is survived by a brother, James Gallichio.

Ms. Litrell joined The Times’s promoting division in 1972. She started by working the telephones and steadily climbed the ranks, changing into the advertising director of The New York Times Magazine in 1987 and the group gross sales director of The Times in 1989.

She retired in 2000 and two years later moved together with her husband to Sedona, Ariz. They needed, she wrote in an obituary she had ready for herself, to play golf on daily basis.

While in Arizona, Ms. Litrell turned concerned in native politics and was elected to the City Council in 2010. She served for 4 years.

She additionally turned an actual property agent and was lively in quite a few group organizations. Tommy Acosta, a buddy, described her as “an N.B.L., a natural-born leader.”

Ms. Litrell continued to talk out on ladies’s points. In a 2017 letter to the editor printed in, the digital dwelling of The Arizona Republic, she argued that feminine senators might make extra progress on well being care laws than males.

“I’ll bet 21 women senators can do what 13 men behind closed doors could not,” she wrote.