“I just like the sound of it,” Natasha Ghosn stated about naming her jewellery and perfume model Mondo Mondo. “I was thinking of Mondo films, Italian, kitschiness and campiness.”
Ms. Ghosn, 34, started her line in 2008, when she was residing in New York making digitally printed T-shirts that she painted by hand. Now the model has come to exemplify the daring, 1980s-influenced jewellery of the second. After years when refined jewellery — delicate bands, skinny chains, little studs — dominated traits, Mondo Mondo stands aside. It’s jewellery for extroverts, or not less than those that wish to appear like one.
The extravagant, gilded shapes wink on the 1980s designs by Christian Lacroix, Moschino, Verducci and Chanel. But moderately than being collected by socialites to be worn at luncheons, the necklaces and earrings and rings and cuffs are embraced by individuals who had been born lengthy after the Reagan administration.
One such fan is the mannequin Bella Hadid, 24, who has posted a number of pictures of herself on Instagram carrying Mondo Mondo’s 18-karat gold-plated Tropicana necklace ($225). Its coronary heart form is deliberately imprecise and studded with chunky glass and crystal stones that make it take a look at as soon as artful, primordial and glamorous.
“I like when something kind of goes through a filter, and that is the aesthetic of Mondo,” Ms. Ghosn stated. “When I wear jewelry, I want to draw something out of my personality that might be struggling to come out.”
Ms. Ghosn studied on the Art Institute of Chicago after which at a small jewellery faculty in San Miguel de Allende, Mexico. “It was very rugged, at your own risk, but you learn really fast,” she stated. “You will cry in class.” All of her designs, that are manufactured in Los Angeles, are sculpted out of wax.
“What I love about sculpted jewelry is it’s so free and so big and ridiculous,” she stated. “And it’s just really liberating to work on that scale with the body because jewelry tends to be, like, tiny, tiny, tiny.”
The daring MondoMondo designs wink on the extravagant shapes of the 1980s.Credit…Rozette Rago for The New York TimesCredit…Rozette Rago for The New York Times
Her grandfather was an artist in Mexico City, and her mom owned ladies’s boutiques in Houston. “She had these really amazing small designers in the ’90s that many people don’t even know about anymore, like a line called J Morgan Puett,” Ms. Ghosn stated over tea at Café Grumpy on the Lower East Side on a latest Saturday. In the early aughts, her mom’s retailer carried Miss Sixty, Fornarina, Fiorucci — all clothes strains with the low rises and shrunken silhouettes which have just lately made a comeback.
One of Ms. Ghosn’s favourite Mondo Mondo designs is a pair of two-inch-long oval-shaped blue and crystal earrings known as Tinseltown ($150). They have submit backs however had been initially bought as clip-ons. “I love it when you take an earring off before you answer the phone, and when you drag the whole phone across the room and throw the cord over a chair,” she stated, free-associating on jewellery’s inherent stylish.
“Jewelry is visual storytelling in a way,” she stated. So too, she would say, is fragrance.
For the vacation season, Mondo Mondo will introduce three new scents: Rosa Milagrosa (“a really soapy rose”), Lounge Lizard (“a fresh orange blossomy cologne”) and Tobacciana (“an amber-y tobacco”). “So, in my head, Lounge Lizard is a very Gen X, swinger kind of vibe,” she stated. “And then Tobacciana, it’s an antique mall vibe, even though it will actually present as very fab. Rosa Milagrosa is a Jane’s Addiction botanica kind of vibe.”
Even although Ms. Ghosn is a part of the millennial era, her references typically skew to the earlier era. Perry Farrell, the Jane’s Addiction singer, is a serious affect, as are “Route 66, comedy, romanticism, drama, jazz, fantasy, ancient mythology,” she stated. “I identify with Gen X, but I think like a millennial.”
Credit…Rozette Rago for The New York Times
“I think the brand has really grown with me,” she stated. “I’d say it’s probably people in their mid-20s to mid-30s mostly, but we have such a range. More men are getting interested in it now, which is really exciting.”
Hearts are promoting nicely, and the approaching collections can have star motifs. “A little more sassiness, less emotional or performative … showbiz,” she stated.
Ms. Ghosn maintains a store in entrance of her studio within the Highland Park neighborhood of Los Angeles, which is way faraway from showbiz associations. She and her enterprise companion, David Pacho, had been in New York to research areas for a pop-up boutique. “Because it’s jewelry and perfume, it could be a tiny little space,” she stated.
Beyond that, Ms. Ghosn is leaving the way forward for the model unfastened. “I don’t know where Mondo will go,” she stated. “It could be just a momentary thing. It could be a legacy brand one day that has every category of product. I kind of just let it tell me.”
“If I could be like Tiffany’s or Hermès, that would be really cool,” she stated with fun. “But we’ll see.”