Robert L. James, who as chief government of McCann Erickson helped restore its luster as an promoting powerhouse within the 1980s, making it the most important company on the planet, died on Sunday at his dwelling in Greenwich, Conn. He was 84.
Anne James, his spouse of 53 years, mentioned the trigger was pancreatic most cancers.
McCann Erickson, an company enshrined in promoting lore and at this time often known as simply McCann, had struggled within the late 1970s. Key staff, together with a inventive government behind the 1971 Coca-Cola business “Hilltop,” which featured the favored track “I’d Like to Buy the World a Coke” — jumped ship to begin one other company. In one other transfer that startled Madison Avenue, that company proceeded to poach from McCann the mammoth Miller Brewing account, which had accounted for a sixth of its billings.
Mr. James, who had began his profession working for cleaning soap corporations like Procter & Gamble and Colgate-Palmolive, had been climbing Madison Avenue’s company ranks when, at 44, he joined McCann as vice chairman in 1981, put in control of overseeing its American enterprise.
In 1984, he was named chief government of McCann-Erickson Worldwide, and over the subsequent decade, from workplaces festooned with nautical artifacts — he was a passionate sailor and scuba diver — he oversaw the company because it doubled in measurement, prolonged operations to 99 nations, from 65, drew assignments from main purchasers like Gillette, Johnson & Johnson and Unilever and elevated annual income to greater than $1 billion a yr (greater than $2 billion in at this time’s cash).
After retiring in 1994, Mr. James had a busy second act in philanthropy and civic work, serving as chairman of the President’s Circle of the National Academy of Sciences, the Smithsonian National Air & Space Museum and the advert trade commerce group 4As.
He additionally engaged in what his spouse described because the “four S’s”: crusing, scuba diving, capturing and snowboarding. Mr. James went on some 400 dives around the globe, attended capturing expeditions in England, Argentina and Russia and was a commodore of the New York Yacht Club for a yr, she mentioned. A member of the membership for nearly 50 years, he owned a 94-foot crusing yacht named Misty and took part in lots of biennial races from Newport, R.I., to Bermuda.
“He was passionate and competitive in both his work and his personal life,” Bill Kolb, the chairman and chief government of McCann Worldgroup, of which McCann is now a component, wrote in a tribute to Mr. James that was despatched to McCann staff.
Mr. James’s lifelong motto, he mentioned, was, “What one can conceive, one can achieve.”
Robert Leo James was born on Sept. 23, 1936, at NewYork-Presbyterian Hospital in Manhattan, the place a long time later he turned a trustee. He grew up in New York, the one youngster of Mildred Virginia James, who labored with Farm Journal Magazine, and Leo Francis James, who escorted mail for an export service.
After skipping three grades as a baby, he then attended Fordham Preparatory School and later earned a bachelor’s diploma from Colgate University in upstate New York, finding out literature. He earned an M.B.A. diploma from Columbia University.
After beginning his profession with Procter & Gamble and later Colgate-Palmolive, he went on to affix the advert company Ogilvy & Mather, the place he supervised the Lever Brothers cleaning soap account. He additionally met his future spouse at Ogilvy.
In 1968, at age 32, he turned senior vice chairman at the Marschalk company, then chief government and later vice chairman at the guardian firm, Interpublic, earlier than becoming a member of McCann, an company with roots within the early 20th century.
Mr. James was inducted into the Advertising Hall of Fame in 2010 with a video filled with swelling music and nautical imagery, his face superimposed on a fluttering sail.
After retiring he break up his time amongst his houses and boats in Greenwich, Fort Lauderdale, Fla., and Newport.
He was a trustee of the Woods Hole Oceanographic Institution in Massachusetts and of the World Ship Trust. Last yr he donated $2 million to the National Academy of Sciences to ascertain the James Prize in Science and Technology, for researchers working throughout disciplines.
In addition to his spouse, he’s survived by a daughter, Victoria Lincoln; two sons, Robert Jr. and Jeffrey; seven grandchildren; and 4 great-grandchildren.