Kanye West’s 10th album, “Donda,” simply had the greatest opening week of the 12 months (although that mark is about to be eclipsed by Drake’s “Certified Lover Boy”). The success of “Donda” on the Billboard chart and on streaming companies wasn’t assured, given how West has receded from the middle of hip-hop in recent times. But with an album rollout that grew more and more rococo over a number of weeks, he displayed his true present for garnering consideration.
Which, because it occurs, isn’t a lot totally different from his previous strategies. Each new microgeneration is shocked anew by West’s antics, however since the starting of his profession, he has been dreaming massive, talking loudly, courting controversy and channeling all of that into music.
On this week’s Popcast, a dialog about how West has remained steadfast in his roller-coaster strategy to movie star, and the way maybe the main distinction between West’s agitations 15 years in the past and as we speak is the monetary energy he is ready to wield in the service of his objectives.
Datwon Thomas, the editor in chief of Vibe
Justin Charity, a workers author at The Ringer and co-host of the “Sound Only” podcast