“Beetlejuice” is getting back from loss of life’s door — and taking on residence on Broadway.
The fan-favorite musical comedy, which tells the story of a goth woman and a pushy poltergeist and overcame a sluggish begin to win viewers’s hearts, will open on the Marquis Theater on April eight, producers introduced Monday.
The musical, which starred Alex Brightman because the titular ghoul in a striped go well with, performed its final efficiency on March 11, 2020, on the Winter Garden Theater earlier than being shuttered with the remainder of Broadway and town’s different dwell efficiency venues. It had carried out effectively in its preliminary run, however was set to be pressured out of the Winter Garden in June 2020 because the Shubert Organization made method for “The Music Man,” a closely promoted undertaking that stars one in all Broadway’s most dependable viewers attracts: Hugh Jackman. (That musical is now set to start preview performances on Dec. 20.)
The ouster of a present that was a box-office success — “Beetlejuice” grossed almost $1.6 million over Thanksgiving week in 2019, setting a report for the Winter Garden — was uncommon, and an indication of the booming demand for restricted theater area.
“It’s sad and a shame, and also, in its own way, historic,” Hal Luftig, a “Beetlejuice” co-producer who has been engaged on Broadway for 30 years, stated on the time. “I don’t think there’s ever been a case when a show has turned itself around in such a fashion and then has to leave its theater.”
“Beetlejuice,” which was capitalized for $21 million and opened in April 2019, grew to become a sensation on TikTok, which led to further ticket gross sales. A preferred weekly costume contest lured Lydias and Beetlejuices to the present’s midtown marquee.
In his evaluation of the present for The New York Times, Ben Brantley praised Brightman’s efficiency and the “jaw-droppingly well-appointed gothic funhouse set” by the set designer, David Korins (“Hamilton”), however lamented that the musical “so overstuffs itself with gags, one-liners and visual diversions that you shut down from sensory overload.”
With a e-book by Scott Brown and Anthony King; music and lyrics by Eddie Perfect; and course by Alex Timbers (who’s up for a Tony Award for guiding “Moulin Rouge!”), the stage manufacturing was tailored from Tim Burton’s 1988 movie. The present was nominated for eight Tony Awards, however received none.
“Beetlejuice” was set to start its first North American tour in 2021, however the pandemic delayed it to the 2022-23 season.
Tickets for the Broadway present will go on sale Oct. 1 by way of Ticketmaster, with casting to be introduced at a later date.