In 2017, Viacom turned to 1 of Hollywood’s most seasoned and revered executives, James N. Gianopulos, to revive its flatlining Paramount Pictures operation. Mr. Gianopulos shortly stabilized the 1910s-era studio — repairing relationships with filmmakers and producers, constructing a thriving tv division from near-scratch, and restoring Paramount to profitability.
He was ousted on Monday, along with his standing as the consummate Hollywood insider having curdled right into a legal responsibility, not less than to ViacomCBS, the conglomerate that owns Paramount, the place streaming, streaming, streaming is the brand new forex of the realm.
Brian Robbins, 58, who runs Viacom’s youngsters’s tv enterprise, will succeed Mr. Gianopulos, 69, as chief government of Paramount Pictures, ViacomCBS stated. Emma Watts, 51, the president of Paramount’s Motion Picture Group, was notably handed over for the job.
The reversal of fortune for Mr. Gianopulos, who had two years left on his contract, didn’t shock the film capital, the place hypothesis about his standing inside ViacomCBS had been gossiped about for months. Shari Redstone, who controls the corporate, had signaled in non-public that Mr. Gianopulos had grow to be a frustration. In explicit, he had, at instances, resisted a ViacomCBS effort to prioritize the Paramount+ streaming service on the expense of ticket gross sales and theaters. Big-screen releases stay of essential significance to studio companions like Tom Cruise, who stars in Paramount’s “Mission: Impossible” collection and coming “Top Gun” sequel.
Shari Redstone, the chair of ViacomCBS, in July. She has been pushing the corporate to prioritize streaming.Credit…Kevin Dietsch/Getty Images
But the ouster rattled the movie enterprise nonetheless. It was seen by some as barbarous — custom holds that senior statesmen get to write down their very own endings. And it added to a altering of the guard: Ron Meyer, a longtime movie energy at Universal, left final 12 months amid a intercourse scandal, and Alan F. Horn, the chief artistic officer at Walt Disney Studios, is extensively anticipated to retire within the coming months.
Bob Bakish, the chief government of ViacomCBS, stated in an announcement that the management change would “build on Paramount’s strong momentum, ensuring it continues to engage audiences at scale while embracing viewers’ evolving tastes and habits.” He stated Mr. Robbins was an “expert” at creating franchises by “leaning into the unique strengths of new and established platforms.”
Mr. Bakish referred to as Mr. Gianopulos “a towering figure in Hollywood” and thanked him for revitalizing Paramount. In the identical assertion, Mr. Gianopulos recounted an inventory of main adjustments he had efficiently navigated over his almost 40-year profession — such as the introduction of VCRs and on-line movie leases — and wished Mr. Robbins “all the very best success.”
For many movie business stalwarts, Mr. Robbins is an affront to their identities; he comes from tv, stated whereas holding one’s nostril. Mr. Robbins has expertise as a film producer and director. But a lot of the Hollywood institution additionally seems to be down on that half of his résumé, which incorporates “Norbit,” a commercially profitable however critically reviled Eddie Murphy car from 2007. Not precisely Oscar bait.
Mr. Robbins gained fame as a younger actor within the 1980s by enjoying a mulleted insurgent on the ABC sitcom “Head of the Class.” In the 1990s and 2000s he labored as a tv producer (“Kenan & Kel” on Nickelodeon, “Smallville” on the WB) and a movie director (“Norbit,” “Varsity Blues”).
By 2009, nonetheless, Mr. Robbins began to grow to be disillusioned with Hollywood. Younger audiences — his specialty — had been dwelling on-line. He started experimenting with low-budget movies starring YouTube personalities like Lucas Cruikshank (a.ok.a. Fred Figgelhorn) and began a YouTube channel, AwesomenessTV, aimed toward teenage ladies. In 2013, Jeffrey Katzenberg, who was then operating DreamWorks Animation, purchased AwesomenessTV for about $33 million. (Mr. Katzenberg stays a mentor.)
“There is no movie business anymore!” Mr. Robbins was quoted by Fast Company as saying in 2013. “The model’s broken, and I see that as an opportunity.”
Mr. Robbins was named president of Nickelodeon, which is additionally owned by ViacomCBS, in 2018. He has grow to be recognized inside Viacom as a plain-spoken, never-say-die futurist who believes that Paramount+, the corporate’s comparatively small streaming service, should be supercharged. Mr. Robbins has eagerly rerouted new youngsters’s programming towards Paramount+ and away from Nickelodeon’s conventional cable channels. One such present, a reboot of “iCarly,” has been a success for the streaming service.
Mr. Gianopulos, or “Jim G” as everybody in Hollywood refers to him, will stay a advisor till the top of the 12 months, ViacomCBS stated. “Jim is nothing less than legendary in this business, and I am humbled and grateful to him for his years of mentorship and friendship,” Mr. Robbins stated in an announcement.
Mr. Robbins will proceed to steer Nickelodeon, ViacomCBS stated. But he is not going to get all of Mr. Gianopulos’s portfolio; Paramount Television Studios will now report back to David Nevins, the chairman and chief government of Showtime Networks.