Apple on Tuesday unveiled an array of latest choices — together with an replace to its flagship iPhone — enhancing on earlier fashions. But one metric remained principally the identical: the value.
The new iPhone 13 will price $800, the identical as final yr’s iPhone 12, whereas the iPhone 13 Mini will price $700, similar to final yr. The costlier fashions of the brand new telephones, the iPhone 13 Pro and 13 Pro Max, will price you $1,000 and $1,100, respectively, the identical as final yr’s premium variations.
Apple has raised its cellphone costs through the years, with the will increase generally spooking shoppers. Sales of the costlier iPhone X fashions that started at $1,000 in 2018 have been slower than anticipated, for occasion, inflicting Apple to mark down income estimates and minimize costs in China.
The firm responded in 2019 with a less expensive providing: $700 for the iPhone 11, down from $750 for the comparable iPhone XR the prior yr. And final spring, it unveiled a brand new funds iPhone SE for $400. Some analysts thought the technique could be shrewd in the course of the pandemic, as individuals tried to economize.
Recently, iPhone gross sales have been by way of the roof, partially as a result of the pandemic has furthered individuals’s reliance on know-how.
The new Apple Watch introduced on Tuesday, the Series 7, will price $400, the identical worth as its previous few fashions. Apple additionally launched a less expensive watch final yr, the SE, for $280.
Apple additionally unveiled a brand new iPad, which can price $330, the identical as final fall’s model. The solely worth leap introduced on the occasion was for the brand new iPad mini, for $500, up from the corporate’s most up-to-date $400 mini that got here out in 2019.