Apple revamps its iPad lineup as its annual product event kicks off.

Apple on Tuesday launched the brand new model of its entry-level $300 iPad with a 10.2 inch display.

At its annual product event, which the corporate holds to set the stage for its vacation gross sales, the iPad was the primary gadget to be showcased. The new pill emphasizes video calls, a well-liked use for the units in the course of the pandemic. The new model consists of improved cameras and particular software program to make video calls extra nice by detecting individuals and routinely following their actions.

Apple additionally up to date the iPad Mini, its smaller $500 pill, giving it a brand new design and bigger, brighter display. It now consists of flat edges, matching the aesthetic of newer iPhones, and the house button was eliminated to make extra room for the eight.Three-inch show.

The new tablets be a part of an already crowded iPad portfolio. The firm now presents 5 fashions of the iPad in numerous display sizes with costs starting from $300 to $2,400.

The iPad has been Apple’s fastest-growing product phase over the previous 12 months, as extra individuals purchased the machine whereas having to work, be taught and socialize from house in the course of the pandemic. Apple earned $30.four billion from iPad gross sales within the 12 months ending June 30, up 41 % over the identical interval a 12 months earlier.

Jack Nicas contributed reporting.